Have you ever wanted one compact kit that gives you everything for great food and product photos? The Instagram Bag does just that — a stylish bag filled with practical accessories to help you take better pictures for Instagram.
Designed by The Paper Bag Co, the kit is ideal for anyone who loves photographing food, products or small scenes. It’s especially useful for new businesses that need polished images for items smaller than A3. The bag itself is a sturdy 12oz canvas, a handy size for carrying camera gear and props. Inside there’s a mesh divider to keep things organized and an internal zip pocket for smaller items.
The kit includes a pop-up reflector to bounce natural light onto your subjects, four A3 photographic backdrops, and a set of postcards with useful photography tips. A few of the tips are particularly helpful:
– Control your light: use a filter to tame harsh light and a reflector to fill shadows. If you don’t have a reflector, a sheet of tin foil works in a pinch. You’ll notice how much shadows change when you add reflected light.
– Use odd numbers: grouping items in odd numbers generally looks more pleasing to the eye. One or three objects often create a stronger focal point than two or four, though there are exceptions.
– Vary your backgrounds: collect different materials to change the mood of your shots. Patterned PVC tablecloths, tea towels or sheets of newspaper all work, but plain backgrounds usually keep the focus on the product. Try the different backdrops from the kit to see what suits each item and lighting condition.
The Instagram Bag costs £39.95, including VAT and postage, and Paper Bag Co uses sustainable materials. For slightly different needs, The Cotton Bag Co offers The Selfie Bag for £27.95. That kit contains a stylish bag, a Bluetooth selfie tripod stick, a pop-up reflector, an LED ring light and a helpful booklet. The bag is made from the same eco-friendly canvas used in Cotton Bag Co’s other products, which prints well and is durable.
These kits make great gifts for photography enthusiasts and are a practical starting point for small businesses where strong visuals matter. I’d love to hear what you think.
